In my window cleaning business we all basically dress like a bunch of kids, things are very casual. The only one who ever dresses really nice is our store front salesman, because hes not hidden away in the office like the rest of us. He wears a nice collared shirt, pressed pants and shiny shoes each day. Store front sales have been a bit slow lately, lots of new competition hitting the area.
I saw the sales man coming in the other day and he was carrying a pair of skate shoes, jeans, and a hoodie. I asked him what was up and he said he had a new theory about store front owners immediately getting turned off when they see a salesperson come in. So he met up with one of the window cleaners that had a light day and sold neighboring stores while the other guy was cleaning.
His pitch was as simple as “Hey we are cleaning the windows next door, can I intrest you in signing up and getting your windows cleaned today?”
I was shocked to see him come back with a big handfull of newly signed accounts that day. So we are going to be continuing with this technique for a bit, I will keep you posted on how it goes. Try something new today, you might be surprised with the results!






